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What is SEO? It is an abbreviation for Search Engine Optimization. What exactly does SEO do? It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines. SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software(s). Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation. This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists. "Wait a minute!" you say. "We have a beautiful web site, and we include the web site address in all advertising campaigns.
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